A/B Testing Roadmap/System

Plan a binary-outcome experiment and keep the eventual decision tied to its original protocol. Record the hypothesis, randomization unit, allocation, dates, stopping rule and sample-size rationale before reviewing aggregate results.

Who it is for

Teams planning and recording A/B test hypotheses and outcomes.

What is included

• Includes a six-section Blank XLSX workbook, six DOCX procedures with four worked examples, a self-contained HTML calculator and editable build sources, a Demo workbook and document, four fictional JSON experiments and statistical guidance in the PDF buyer guide.
• The calculator reports conversion rates, absolute and relative change and descriptive 95% Wilson intervals for each group, with warnings and JSON revision save/load.
• Prepared workbook capacity is 20 hypotheses, designs and results, plus 40 allocation, decision and version records.
• A full PDF buyer guide with contents and product-specific setup and usage instructions is included. Documentation and reference sections are consolidated in the PDF; separate Markdown guides are not included.

How to use

• Check duplicates and comparable windows yourself.

Requirements and formats

• Use desktop Chrome, Excel and Word.

Before you buy

• The calculator needs no account or server and does not autosave.
• This supports independent binary outcomes, not continuous or clustered metrics.
• It does not allocate traffic, choose a winner, test the difference for statistical significance or calculate required power.
• Google Sheets is not included.

Usage permission

The included licence permits one purchasing individual or business to adapt the files for internal work and create finished client outputs.
Do not resell, sublicense, redistribute or publish the reusable templates, application or source kit.
Mandatory purchase-channel terms and statutory rights take precedence where applicable.

Digital product

Digital product; no physical item.

Download your files

After purchase, open this product in your Whop account and download the ZIP from its Downloads section. Start with the included PDF buyer guide. Check the product requirements above before buying.