PPC Evidence Desk

Review advertising evidence before proposing a budget change. PPC Evidence Desk connects campaign records, daily data, targets, calculated CTR/CPC/CPA/ROAS, anomalies, experiments and decisions so that a recommendation can be traced to its source.

Who it is for

Advertisers and marketing teams organizing PPC evidence and decisions.

What is included

• Includes a Blank XLSX workbook, eight procedures in DOCX, a Demo workbook and document, 450 synthetic daily rows across five campaigns and 90 dates, two experiment walkthroughs, CSV example data, JSON experiment examples and reference instructions in the PDF buyer guide.
• Prepared capacity is 450 daily rows, 20 campaigns and targets, and 100 decisions.
• A full PDF buyer guide with contents and product-specific setup and usage instructions is included. Documentation and reference sections are consolidated in the PDF; separate Markdown guides are not included.

How to use

• Enter data manually, confirm currency, comparison windows and conversion lag, then document the decision and reversal condition.

Requirements and formats

• Use XLSX and DOCX editors; importing your own private XLSX copy into Google Sheets additionally requires your own Google account, and no ready-made cloud template is supplied.

Before you buy

• Unknown values and zero denominators remain explicit; unequal periods require review.
• Advertising integrations, automatic optimization, currency conversion and profit calculation are not included.

Usage permission

The included licence permits one purchasing individual or business to adapt the files for internal work and create finished client outputs.
Do not resell, sublicense, redistribute or publish the reusable templates, application or source kit.
Mandatory purchase-channel terms and statutory rights take precedence where applicable.

Digital product

Digital product; no physical item.

Download your files

After purchase, open this product in your Whop account and download the ZIP from its Downloads section. Start with the included PDF buyer guide. Check the product requirements above before buying.